Japan market entryWritten onlyOne editor
Your product needs to be translated
edited for Japan.
Entering Japan takes an editor.
The fastest way to run your team's workflows. Set up in five minutes, no meetings.
Speed leads at home. Here it reads as risk.
Runs quietly alongside the tools your team already trusts. Guided setup, at your pace.
すでに信頼しているツールの隣で、静かに動きます。
Most products don't fail in Japan because of bad translation. They fail because everything around the words was built for a different market.
The Japanese reads fine. Nothing moves.
No complaints, no bug reports, no angry email. In this market the unconvinced user leaves without telling you, so the page looks fine and the funnel stays flat.
Your proof is from another country.
Cases and logos carried over from the home market. The buyer here is looking for a company their own size, in their own sector, before they will put you on a list.
You are not on the shelf.
The category you name yourself is not the one people search here, so you never appear in the comparison where the shortlist actually gets built.
Translation carries your product into Japanese. Localization, done as editing, rebuilds it for Japan. That second thing is what I do.
日本は、別の順序で読む。
Japan reads in a different order
What the diagnosis actually looks like.
These are real reviews of real products, run the same way a paid diagnosis is. Nobody hired me to write them. I read each product's public Japanese presence as a Japanese user would, then wrote up what was working, what wasn't, and what to change first. The companies are anonymised. The method is the point.
B2B marketing-automation platform · UK
The Japanese was fine. But the product wasn't on the shelf Japanese buyers actually search, its Japanese customers were nowhere on the Japanese site, and nothing on the page said the company was even in Japan.
Read the full review →
Consumer subscription app · US
The Japanese was fine. But the two moments that decide whether a Japanese user stays, paying and cancelling, were the least localised part of the product, in a market now unusually alert to exactly that.
Read the full review →
D2C health-hardware brand · Europe
The Japanese was fine. But the total price was never assembled for the buyer, the wait was built for a market that isn't Japan, and the payment methods Japanese buyers reach for at this price weren't there.
Read the full review →
Same pattern across all three. The translation was never the problem. How the product was put together for this market was.
One finding, free.
Send me the address of your Japanese page. Within two business days you get one finding back, in the same shape the paid report uses: what I saw, why it matters to a Japanese reader, and what I would change. In writing, and there is nothing to sit through.
- One page, one finding. The paid diagnosis is ten of them, ordered by what to do first.
- Three a week. That is all I can read properly, so there may be a short wait.
- You need a Japanese page. If there isn't one yet, write anyway and say so.
Start with one page.
Send me the address of your Japanese page and I will send back one finding, free, within two business days.